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Utilizing Market Research in Every Step of the Product Life Cycle

Every company that provides goods or services applies a process known as the product life cycle.  This cycle comprises the main stages a product undergoes during its existence, from its conception until it is eventually discontinued.  The five stages include product development, introduction, growth, maturity, and decline.  For each stage of the product life cycle,…

The Importance of Qualitative Research

Today’s world is more data-driven than ever, with statistics determining how the entire corporate world, and its customers, construct their daily activities.  However, not all data deals with numbers or figures.  Qualitative data is a type of data that is rooted in social sciences and communication.  It provides researchers with an understanding of human behavior…

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Pittsburgh Market Analysis: Unlocking Opportunities in a Unique Environment

Pittsburgh, a city that seamlessly blends urban, suburban, and rural areas, offers an unparalleled environment for conducting comprehensive market analysis. With its thriving innovation scene, convenient location, politically diverse population, and prominent medical institutions, Pittsburgh provides unique advantages for businesses seeking valuable insights into consumer preferences and market dynamics. Geographical Diversity: Unleashing Comprehensive Insights Pittsburgh’s…