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Consumer Research

Authenticity is More Important than Ever

In a technology-driven world, full of distractions and noise, capturing consumers’ attention and capturing their imaginations is a must. Let us help you see the people who comprise your target audience.  

Make Better Decisions, Faster and with Less Risk

Competing for consumers’ attention and loyalty has always been hard, and today’s fragmented, multi-channel information space has presented both brands and the agencies that represent them with both new opportunities and new risks.  

We have the resources and experience to help you: 

  • Test Concepts and Creative
    Avoid missteps and develop impactful messaging that resonates.
  • Uncover Pain Points and Unmet Needs
    Learn what frustrates your customers and what they wish you were doing but aren’t.
  • Segment your Audience and Create User Personas
    What meaningful categories of customers exist, and what differentiates them from one another?
  • Combat Negative Sentiment and Restore Trust
    You unfortunately don’t always get to start with a blank slate. Let research help you understand how to generate positive conversations about your brand.
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A Flexible Resource Partner

We see our role as that of an experienced, trusted partner who can: 

  • Provide a professional, non-branded physical space or digital environment for blinded research 
  • Find and connect with the audiences most important to your work 
  • Design insight-generating discussion guides and offer moderation by category experts 
  • Plan and conduct full-service strategic research 


Some of our clients look to us for all of these needs. Others may need only one or two, which is fine – from project to project, we’re always ready to play the role that you need us to! 

Unflinching Service and Support

Whether your team is leading the research discussion or ours is, we bring two things to every project: extensive experience and rigorous preparation. We want you to be able to show up and focus on learning, not worry whether anyone is actually flying the plane. Throughout our time working together, you can trust that your professional and highly experienced team will work to anticipate your needs and meet them in advance.  

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