New Product Development

Product Development is in our DNA

New product development research is one of our core research specialties and has been essential to the more than 500 product development studies that our team has conducted in our 35+ year history. We designed and built Beyond the Table Research, in part, to enhance our team’s ability to conduct in-person product research.

Beyond the Table Research: An Enabling Partner

Successfully conducting Voice-of-Customer research to drive rapid product development doesn’t just happen – it’s an iterative process that unfolds in discrete stages. Our clients trust us to help catalyze that process not just because of our recruiting expertise, versatile research facility, and flexible digital tools, but because we understand their needs and speak their language.

We are ready to help your team:

Discover pain points and customer needs
Development journey maps and identify realistic use cases
Exhaustively test concepts and products
Observe prospective users in action
Collect data from a stable participant base over time and across iterations

AMG Research:
Research-Based Consulting Services from Subject-Matter Experts

Our parent company, AMG Research, guides clients across a wide range of complex industries through the process of determining what research to conduct, how to conduct it, and what strategic decisions to make as a result, and would love to talk to you about your full-service needs.

Member, Product Development Management Association (PDMA)

We have long played an active role in the Pittsburgh Chapter of the Product Development Management Association and have the deep experience and professional network necessary to help guide clients past the research stage and to subsequent steps in the product development cycle.

In addition to recruiting for interview and group discussion-based research, we have conducted in-home use trials across the United States.