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User Experience Research

Avoid Costly Mistakes and Reduce Risk

Have you ever enthusiastically launched a new product or service, just to find that it didn’t take off like you hoped it would? Or perhaps you’re preparing to offer a new product or service with a unique combination of features and benefits but are not quite sure how to communicate a cohesive value proposition.

A Venue Built for Rich Data Collection

We designed Beyond the Table Research with User Experience research and product testing in mind:
  • Ground floor access, double-wide hallways and double doors can accommodate even large products and equipment
  • The North Shore Suite’s wrap-around construction allows for direct, multi-angle observation

  • Through a working partnership with IVP Research Labs, we can enrich research with behavioral and emotional data collection tools, including eye-tracking, biometrics, facial coding, and multiple camera views for UX research.
Empty conference room set up for a presentation, with rows of black mesh chairs facing a podium and each seat holding a notepad and pen. A row of cushioned office chairs lines the back wall, and large glass windows and double wooden doors are visible at the back of the room.

The Right Audiences

User Experience research almost always requires the input of respondents who meet a specific combination of demographic, attitudinal, behavior, and in some cases, professional experience.  

Our experienced project managers and dedicated, in-house, full-time recruiting team will ensure that you have access to the right participants, in the right quantity, and when you need them.

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Our Bread-and-Butter

Our team has been active in the Product Development Management Association (PDMA) for years, and we have supported user experience and product development research across both the business-to-business and business-to-consumer sectors. Whether you need a reliable partner to assist with data collection or expert guidance and support, we can help. 

In addition to recruiting for interview and group discussion-based research, we have conducted in-home use trials across the United States.