Laura Nozicka has over three decades of experience in marketing strategy, market research, facilitation, and customer-centric industries, and specializes in uncovering insights that drive meaningful change. As a Certified LEGO® SERIOUS PLAY® facilitator with advanced training from the Creative Problem Solving Institute, Laura applies her keen intuition and blends creativity with structure to foster collaboration and ignite new ideas. She has extensive experience across multiple categories of healthcare and consumer research.
Since 2023, Laura has leveraged her passion for healthcare advocacy and storytelling to host and produce the Desperate for a Diagnosis podcast, a safe space for patients to share their medical journeys, seek support, and share their diagnostic challenges.
As part of our All About Qual interview series, we had a wide-ranging conversation with Laura about her evolution as a researcher, her diverse research toolkit, the importance of empathy in qualitative research, and more!
