A qualitative specialist for nearly two decades, Jesse has deep experience across a wide range of categories, business problems, and research solutions. Going beyond the “Why?” and even the “So what?”, Jesse makes clients fall in love with their customers. He blends creative approaches with storytelling and humor to uncover hard-to-reach insights and deliver them with impact.
As a generalist, Jesse brings an outside-the-bubble perspective. As a methodological agnostic, he crafts bespoke, ethnographic-leaning solutions driven by truth, empathy, and fun. That said, Jesse has conducted hundreds of traditional focus groups and IDIs for the Tech sector; guiding clients such as Amazon, Apple, and Meta on how to develop products and messaging that connect, click, and resonate. Additionally, he was part of the research team behind the book Marketing to the New Majority (Burgos and Mobolade) and was profiled as an expert on qualitative practice by First Round Review.
As a featured guest in our All About Qual interview series, Jesse shared his insights about revealing the humans behind research data, the upsides of being a category outsider, and shed light on the art and the science of qualitative research and the constructive interplay between them.
