Capabilities

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Recruiting Services

Recruiting is the art and science of meeting people where they are and motivating them to participate in market research. In addition to comprehensive coverage of Southwestern Pennsylvania’s world-leading medical sector, we maintain (and are continuously growing) the region’s largest panel of consumers, mirroring the demographic and professional diversity of a city renowned for its innovation economy and high livability.

We understand that the right people aren’t just members of your target audience, they’re articulate and ready to participate in structured discussions. Our full-time, in-house recruiting team works closely with project management to vet respondents for audience alignment and disposition, setting the stage for rich conversations and deep insights.

Virtual Research

Some research needs unambiguously lend themselves to an in-person format. Others benefit from the potentially lower barriers to participation and geographic reach that virtual methodologies offer.

We consistently advocate for employing the format best suited to the circumstances, and comprehensively support online research via purpose-built platforms, including asynchronous qualitative and quantitative research.

Our Virtual Offerings

  • Focus Groups
  • In-Depth Interviews
  • Journal/Diary and Asynchronous Data Collection

Benefits of Virtual Research

  • Larger recruitment pools for niche and ultra low-incidence audiences.
  • Broader geographic reach
  • Potential cost savings.
  • Lower barriers to participation for respondents with:
    • Acute health needs or mobility limitations
    • Scheduling constraints
    • Limited access to transportation
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On-Location Research

Many research objectives are best met by collecting data in familiar environments, such as in the participant’s home, at a retail store, or at a location of topical interest. In addition to recruiting, we can provide end-to-end logistical support for field research, including personnel, videography, and live streaming.

Moderation & Interviewing Services

As curious and passionate researchers, we do more than operate a facility or recruit participants – we enable the professional collection of data and insights at scale.

Between our two in-house moderators (who both have decades of experience) and diverse network of guest moderators and category experts, we can confidently support almost any research need. Clients draw on our deep talent bench to:

  • Overcome skill or experience gaps within their organization and leverage our subject-matter expertise
  • Free up internal stakeholders by having us do the heavy lifting
  • Conduct blinded research and maintain organizational anonymity
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Full-Service Research

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Thoughtfully designed and well-executed research can help bring better products to market sooner, avoid costly mistakes, and align price with value. Many of our clients are new to strategic research, lack the in-house bandwidth to collect primary data, or have needs in an area in which they lack expertise. We can design, execute and analyze research to meet any need.

For more information about our full-service capabilities, please visit the website of our parent company, AMG Research. We have particularly extensive experience recruiting patients, caregivers, physicians, and other professionals in support of healthcare and life sciences sector research.